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Satrom Travel & Tour to continue as direct travel company

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DENVER – Direct Travel, a national Travel Management Company (TMC) headquartered in Denver, announced that it has acquired North Dakota-based Satrom Travel & Tour, a retail and tour travel company.

“Satrom Travel & Tour will continue to serve our clients as we have throughout our 38 years in business,” said Katherine Satrom, President and CEO of Satrom Travel & Tour. She adds, “Direct Travel adds value for our clients, due to its 40+ years of industry experience, customer-focused service platform and implementation of emerging technologies that only a much larger organization like Direct Travel can provide. Becoming part of Direct Travel better enables us to retain the high-touch personalized service that has characterized our agency since 1978.”

Katherine Satrom will continue as President of Satrom Travel & Tour/Direct Travel for the North Dakota offices in Bismarck and Minot. Joe Satrom will continue to serve as a key figure within the group tour programming division. The company also has sales representatives in other locations throughout the state. Satrom Travel offers domestic and international group tours and cruises that are sold regionally and nationwide.

“We enjoy the creativity of the tour business, and the rewards of hearing from pleased clients who appreciate the tours’ experiences and memories,” Satrom said. “Our tour program will continue to grow and flourish with the added breadth of Direct Travel.” 

“Direct Travel’s concern for clients and employees, and appreciation of Satrom Travel & Tour’s business values, culture, and outstanding staff, made this transition decision a very positive one,” Satrom said. “Direct Travel offers both career enhancements and expanded sales opportunities for our staff, some of whom have been with our company for more than 25 years.”

Lisa Buckner, Direct Travel Regional President comments, “Satrom Travel & Tour has earned a tremendous reputation in the travel industry for nearly 40 years.  Katherine and Joe Satrom, and the entire Satrom Travel & Tour team, have garnered much respect from their travel partners and clients, and we are proud to stand with their legacy moving forward.”

Satrom Travel & Tour has a diverse portfolio of clients and annual sales ranging from $8-9 million. With a focus on leisure travel and group tours, Satrom also serves a variety of corporate clients, some of which have been customers for decades. With the majority of Satrom’s business unit being leisure travel, Direct Travel’s Leisure Division is eager to have them aboard. “The breadth of leisure business that Satrom brings will further strengthen our leisure portfolio and strategic partnerships,” says Gerard Bellino, Senior Vice President, Leisure Travel. Bellino adds, “This acquisition also brings a passionate enthusiasm for travel and personalized service within the local community; the same cornerstones of our business philosophy. We are thrilled to welcome Satrom to the team.”

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